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Market Segmentation in Sport - How it is impacting clubs and participation.

Baseball Victoria
23 May 2014

CLUB MEMBERSHIPS and MARKET SEGMENTATION

"The purpose of the Market Segmentation Study for both Adults and Children was to uncover, explore, identify and clearly articulate the different motivations, attitudes, needs and barriers that influence people’s decisions and behaviours in relation to sport and, in particular, participation in club-based sport. The study is designed to help clubs understand the market and more effectively target their approaches to particular segments/"

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